Designed to empower kids, KidZania gives them the confidence to challenge themselves and inspire them to explore the world of opportunities. KidZania is a real life role play experience for 4-14 year olds, blending learning and reality with entertainment. Kidzania London Chairman Joel Cadbury said: “We built a city we truly believe will alter the way the UK views education and entertainment, opening the eyes of future generations to a myriad of possibilities they may have otherwise never known existed.”
Over 75,000 square feet, Kidzania created a new world dedicated to kids 4 – 14 years. The town is complete with an airport, immigration centre, streets, a town plaza, a hospital, hotel, police station and much more. At Kidzania kids can experience real-life professions like working in a hotel, driving an ambulance, or as a pilot. The list includes 60 different experiences or “establishments” and is quite diverse: At “Eat Natural” children mix, press and package their own health bars, and at the Kidzania newspaper little ones can report about any incidents happening in the city and learn about publishing.
Child 4 – 14 years: £28
Child 1-3 years: £10
Infant 0 – 1 years: free
Adult 15+ years: £16.50
Each ticket buys your child 4 hours in the Kidzania world. Within this timeframe your child can do as many activities as they like.
Upon arrival you are greeted by a British Airways check in desk and immigration team where each child receives a security bracelet. When you walk through Kidzania, each store front has a sign indicating the age range the activity is suitable for, the duration and how many Kidzo (the Kidzania currency) one can earn. Kidzos can later be spent in the Kidzania Department Store.
There are no activity start or end times, so children can join in at any time. Once a child has attended Kidzania university, they will earn more doing activities later. If you have a child under 4 years, you can bring them along, and there are 2 establishments which are geared towards younger children (think soft play area and water trampoline). But the experience is really geared toward older children (4-14 years), with a sweet spot of 6 – 11 years. If your child is 7 or older you can actually drop them off, and thanks to the security bracelets, go shopping in Westfield worry-free.
Kids having fun learning about the wider world while parents can go shopping at Westfield mall…what’s not to love?
The hotel burns on a regular basis and the firefighters are called out to handle the situation.
Renault has an entire team in place to service the car during the pit stop.
In the Kidzania supermarket you can experience various roles including being a cashier or stockist.
The Kidzania radio station broadcasts in regular intervals during the day, allowing kids to go on air.
At H&M you can work as a stylist or model, and yes – there is even a proper catwalk show in the theatre.
With British Airways you can work as an actual pilot or flight attendant in a proper simulator.
The brands Kidzania is working with include Innocent Smoothies, Cadbury, British Airways, H&M, Eat Natural, Dorsett Hotels, Renault and many more.
Kidzania is also planning to create a calendar of events that is reflecting what is happening in the real world, such as Wimbledon, London Fashion Week and many other UK calendar staples. While Kidzania is a commercial venture it also has a strong sense of adding to the long-term wellbeing of children, which means helping them to find out what they want to do with the rest of their life outside of Kidzania.
On the day of the Kidzania launch in London, Kidsorted sat down with Dr. Ger Graus, Director of Education and Partnerships at Kidzania London, to talk about why Kidzania fills an important gap in the UK education system.
Why do you believe in Kidzania? What do you think Kidzania is adding to education?
There are several gaps that we fill. One is the learning gap in exploration, curiosity, research and fun. Our [UK] curriculum for many years now is a taught curriculum. When you have a national curriculum inevitably you have national content, which is quite prescriptive….A taught curriculum – and it is for other people to argue if it is the right thing or not, leaves little room for a curious curriculum, for an investigative curriculum, for a slightly quirky curriculum. I think we add …. [read more]